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Wondering how you can be ready for the paparazzi at this years #VAMFF? We asked Westfield Doncaster Fashion Correspondent Alyce Cowell to offer you her hottest looks to make sure you are always ready for the paparazzi.


Alyce is a blogger, stylist, writer, presenter and media commentator with a split personality style and a love for breakfast foods.
Originally from QLD, Alyce relocated to Melbourne to pursue a life where she could combine her two loves – writing and fashion.
Alyce is the official Westfield Insider and Australia’s Savviest Shopper meaning she creates fashion and beauty content for the Westfield editorial site.
With the growth of her career, Alyce now splits her time between working as the Westfield Insider, freelance writing, styling and consulting, and collaborating with brands and bloggers through social media.

Complete the look:
Pictured left to right, top to bottom

Look 1: “Rock”
Sportsgirl Washed Grunge Sweat Tee
Amber Sceats Nahla Earrings from David Jones
Tom Ford Lip Color in Violet Fatale from David Jones
Mimco Slinky Nights Sling
Sportsgirl Yasmin PU Midi Skirt
Napoleon Perdis Loose Eye Dust in Copper Element
Quay Oslo Sunglasses from Glue Store

Look 2: “Romantic”
Mimco Supernatural Stud
Yves Saint Laurent Rouge Pur Couture Lipstick in No.6 from Mecca Maxima
Oroton Madeline Sunglasses
Zimmermann Filigree Sandal
Oroton Alpine Chain Flap Over Bag

Look 3:“Athleisure”
Stila All Over Shimmer Duo in Kitten from Mecca Maxima
Nixon Kensington Watch from Universal Store
Quay Circus Life Sunglasses from Glue Store
sass and bide By The Dusk Shorts
Bally Sloane Extra Small Backpack
Stan Smith Sneakers from Glue Store

Look 4: “Retro”
Witchery Suede Pinafore
Witchery Pussy Bow Blouse
Wittner Geraldine Boots
Sussan Polly Sunglasses
Witchery Liquid Eyeliner
Marcs Drawstring Bucket Bag

Look 5 : “Creative”
Marcs Star In My Sky Knitted Sweater
Napoleon Perdis Auto Pilot Tinted Lip Balm in Lily
Marcs Video Games Mini Skirt
Marcs Tex Leather Mini Tote
Le Specs Savanna Sunglasses from Universal Store
Gorman Arcade Sandals


With the 20th Anniversary of #VAMFF, this event is one not to be missed. Great tickets still available, book here.